Japanese construction/civil engineering company Taisei Corporation engages anime director Makoto Shinkai (5 Centimeters) to create some stunning imagery and animated visuals for their series of television commercials, featuring the company’s various construction projects in countries like Sri Lanka, Turkey & Doha. Check out the commercials below :
It’s always heartening to see anime being utilized in projects outside of its usual circle because it gives the medium a chance to engage audiences from a different demographic. I’m personally not a fan of Makoto-san’s narrative style (for the animated films he directed, not these commercials) but boy can this guy paint a beautiful background plate, and then some.
Those who want some further background information regarding the commercials can visit Taisei’s official page here. ( in Japanese only )
Tip of the hat to alua for the heads up on these commercials.1