With the first Rebuilt of Evangelion film hitting theatres in a month’s time the advertising onslaught is on, and what better strategem than to infiltrate the local ubiquitous コンビニ ? ( convenience stalls )
First off we have the Evangelion Doritos chips, followed by the iced milk coffee. Not a bad combination for an afternoon snack. The limited stamp collection was released a little earlier ago. These items were all cursory purchases; in that I didn’t set out specifically hunting for them but simply noticed it by accident, so there must be plenty of other merchandise out there for the EV fan.
Product placement through Anime is commonplace here in Japan, ( Freedom Project is an excellent example ), something which I feel creates considerable vibrancy and dynamism to both parties when executed skilfully. Sometimes “Product Placement” can be an oxymoron, because the very existence of the animation is to sell the product.
Evangelion Stamp Collection available here.